Monday, April 09, 2007

GenArt Fresh Faces in Fashion @ Flamingo South Beach

The setting: Flamingo South Beach's massive outdoor courtyard. An 80-foot runway is positioned over the pool. Over 1,000 young and fabulous people.
Everything overlooks the bay.
The details: 7 emerging fashion designers will tout their wares to a trendy crowd.

3 beverage sponsors - Belvedere vodka, some energy drink and smartwater.
1 small dessert station in the VIP lounge and one Sticky Fingers cupcake table = lots of tipsy skinny people. The cupcake trend has fully descended upon the Magic City.

The pre-reception is rife with product placement. Trays of Biore samples. Keratase shampoo tables. Girls with some new beauty accoutrement called Tweezerman hype its heretofore unexplained potential - it's a lotion that helps you tweeze!

A Moet & Chandon VIP lounge includes gift bags (weighed down by an issue of Ocean Drive) and a fun photo booth - everyone is ready for their close-up.

The show starts at 9 - the crowd vies for the rows of white plastic chairs flanking the runway. If your name is not Tinsley, Sandi or Belkys you best watch out. The VIP's chill on their balcony overlooking the pool. Finally, finally, they can get to the champagne bar. Flamingo residents relax on their balconies, a perk of condo living.

The designers are young and fun, the clothes not ground-breaking but not ho-hum either. Afterwards everyone seems more at ease, more likely to try that wacky energy drink going around. Some head out to the after-party at Cameo, others sip espressos from the coffee bars. The models and designers now venture into the crowd, accepting free products and compliments from attendees. Eventually the sprawling Flamingo grounds empty out, the line at the valet swells and everyone makes their way into the Miami night, another glitzy event under the belt.

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