Monday, August 28, 2006

Max Brenner is Covering New Yorkers in Chocolate

The first New York outpost of the popular Israeli chocolate brand Max Brenner sounds like an unbelievable shrine to all that is cocoa. This review in New York mag makes it sound a bit ridiculous with Willy Wonka-esque decor but most chocaholics aren't looking at the walls when there are things like "crunchy chocolate waffle balls," "warm chocolate soup," and something called "chocolate mess," that consists of warm chocolate cake eaten straight from the pan with spatulas and whipped cream sitting on the table in front of you.
This proves something I've always observed when I go to Israel: Israelis are obsessed with chocolate. How else to explain a sensibility whereby mothers pack their children's lunches with chocolate spread sandwiches, there are approx. 2 aisles in every supermarket devoted to chocolate products, and let's not forget this is the country that pioneered the pop-rocks-laden chocolate bars, the most disconcerting candy ever created. Well, that, and white chocolate Reese's peanut-butter cups. Icky.
[Photo via Off the Broiler]

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