Saturday, November 13, 2010
Soho Beach House
So polite. So understated. So buttoned-up. So at odds with the Miami we know and love.
Or not. It remains to be seen how much our sun-kissed city will take to its latest European import, the London-based Soho House, dubbed Soho Beach House for its prime oceanfront spot. But since its October debut the hip clubhouse has been the place to bask in the glow of the city’s assorted VIP’s, media mavens, coiffed publicists and scruffy artists.
There are subtle Bristish touches-all the toiletries in the rooms are Cowshed Spa products offered in generous full-size bottles. They are labeled with phrases like "knackered cow" (a tension-releasing blend of lavender and eucalyptus) and "bullocks bracing body wash" made with petitgrain and grapefruit. I have no idea what petitgrain is but I certainly wanted to slather it all over my body. It's the James Bond of body washes.