Le'ela opened as a temporary store to sell products featured in this year's Designed in Israel '07 exhibit of Israeli designers. The store was so successful it is now a permanent fixture amongst the cafes and nightclubs in the city's revamped port. Housed in the building owned by women's fashion collective Comme-Il-Faut, the store is run by Nirit Oren Sternberg and features the rising stars of Israeli's design world. The store's name is Aramaic for “the best of the best” and there are many reasons to justify the name including Talila Abraham's metal lace fruit bowls ($70) the “Og” lamp by Tal Gur and a cardboard chair by Eilon Armon. Both Gur and Armon were featured in a 2006 exhibit on Israeli designers at the Cooper Hewitt National Design Museum.
Le'ela
Bait Banamal, Hangar 26, Tel Aviv Harbor
054-462-7410
www.designed-in-israel.com/
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